Advertising, creative direction, interior/architectural design
Milan Italy, 1994-2011.
An ongoing relationship with the Italian clothing brand Aspesi, initially began with press advertising and has grown over the years to include:
Store design, branding and packaging.
Store designs include, the Aspesi flagship store in Milan and the Rome store with Antonio Citterio and partners.
As well as stores in Bologna, Turin, Paris and Madrid.
The Aspesi flagship store in Milan was voted the "Best Store In The World" by an international judging panel as part of Wallpaper Magazines Annual Design Awards in 2007.
The Madrid store was voted the best store in Spain in 2010, again in conjunction with Wallpaper Magazines Annual Design Awards.
The Milan flagship store is located in the heart of the main shopping area at 13, Via Montenapoleone.
The store features sound reactive installations and signage, films, animations and games, fine art, modern furniture, and changing window installations.
At night the store “dreams” these dreams appear on the store window monitors, between 8.00 pm. and 3.00 am.
The store also has a bar and restaurant.